The Rubin Curriculum – Action Learning… Authentic Assessment

Students commit to rigorous academic coursework that emphasizes the fundamentals of innovation and organizational creations, along with interaction and networking with the entrepreneurial community.

Project-Based Learning

The curriculum bridges classroom theory with the real business world. Students step outside the classroom, where learning by doing enables the young entrepreneur to apply theories from lectures and discussions to highly challenging fieldwork.

Entrepreneurial Studies (ES) Course Descriptions:

ES1: Introduction to the Practice of Innovation – An in-depth study of the practice of innovation together with team-based idea generation.

ES2: Application of the Practice of Innovation – This course applies the theories studied in ES1 to proposed campus-based innovations. Forming teams, students work through the process of understanding the market for their proposed innovation, identifying the market’s support and concerns, and ultimately presenting their proposals to the community for consideration.

ES3: The Corporate Challenge – This course is based on the Harvard Business School “case study method.” Students tour a business or institution, then work in teams of 3 or 4 to solve a business dilemma posed by the owner or management team. Challenges may include a proposed expansion plan, a new product line, an advertising campaign, or a marketing idea. The “challenge” is incentivized, with the winning team earning a cash prize.

ES4: The Rubin Café Management Team – This course is a learning lab where students run all aspects of the student-led Rubin Café, and retail sports apparel, Eagle Outfitters.